LESSON 3: When Can You Work?OVERVIEWLEARN Thy LimitsFIND Your Free TimeORGANIZE Your EffortsSCHEDULE Your FutureMATERIALSPen or pencilNotebook or printerMore than anything else you’ll establish for your brand, a schedule you can abide by is what will make or break your business. If you overwork yourself, even with the best intentions, you’ll burn out. If you underwork yourself, you may never bring your dreams to fruition. Finding the fine line between productivity and passion-overload can be a fickle wench, especially when you’ve created an online business that you love to show up to. Find the middle ground by asking yourself: HOW MUCH TIME DO YOU NEED & WANT TO WORK?BEGIN This Lesson…STEP 1 Assess Your SWOT’sUse the Schedule Like You Mean It worksheet below to list out your greatest strengths, weaknesses, opportunities, and threats in relation to your abilities and availability. For example: if you want to start a blog about witchcraft and, through that blog, sell custom-conjured tinctures, use the …

LESSON 2: What Is Your Brand?OVERVIEWDEFINE Your BrandDEVELOP A Mission StatementCLARIFY Wants VS NeedsSELECT Site ComponentsMATERIALSPen or pencilNotebook or printerNow that you’ve chosen a business concept to explore on this journey through Cake Queen, let’s clarify the specifics. In this lesson, you’ll define your brand name, develop a mission statement, select a color scheme, consider website necessities, and then some, all to help you organize the initial scope of this business. I would also like you to take a moment to find successful peers within your industry – locally or globally – to gain further inspiration for your brand. Ask yourself: WHAT MAKES YOUR BRAND STAND OUT FROM THE HERD?BEGIN This Lesson…STEP 1 Define Your BrandUse the Business Profile worksheet below to determine a brand name, mission statement, and list of products or services for your new business. These should all be instinctual decisions, things that just “feel right” for the vision you have of this brand. If you find …